中文
English
Español
What happens when '40 - year - old Korean technology' meets the 'manufacturing base of the Greater Bay Area'? On April 22nd, with the official signing of the annual 1000 - ton high - end ceramic coating project of the Korean KFCC Group to be located in the Zhujiang Western New Material Agglomeration Area in Xinhui, Jiangmen, the answer is becoming clear. This is not only the implementation of a 225 - million - yuan investment, but also an experiment in a new industrial ecosystem that evolves from 'single - point introduction' to 'chain - based symbiosis' and from 'foreign - capital settlement' to 'local co - prosperity'.
Signing Scene: Industrial Chain Collaboration in a Cup of 'Coating'
At the signing ceremony, Liu Bing, Deputy Secretary of the Xinhui District Party Committee and the District Chief, described this cooperation as a model of 'sharing opportunities and creating results'. However, what is more worthy of attention than the speech is another document signed simultaneously on - site - the long - term strategic cooperation agreement between the KFCC Group and Guangdong Yishan Technology. This means that the Korean - funded project is not an isolated production - capacity transfer, but is specifically aimed at providing exclusive coating support for the WBKN Debake 3D FT cyclone - pattern cookware (a kitchenware product with the enterprise's original technology) under Yishan Technology.
This explains why Kim Won - soo, the representative director of the Korean BLACK CUBE Group, specifically mentioned 'the deep industrial cooperation foundation with Xinhui': Yishan Technology has been rooted in Xinhui for many years and has long been a global partner of KFCC and BLACK CUBE. In essence, this signing represents an upgrade from 'cross - border procurement' to 'cluster co - construction' among two Korean enterprises and a local enterprise in Xinhui.
Statements from Three Parties: Leveraging Strengths and Fulfilling Responsibilities
Xinhui District Government: It made a 'full - cycle, one - stop' service commitment, emphasizing its location, transportation, industrial foundation, and business environment. This is not just courtesy - the Zhujiang Western New Material Agglomeration Area already has mature fine - chemical industry support, which can save a large amount of upfront running - in costs for the ceramic coating project.
KFCC Group: It positioned the Xinhui base as a strategic fulcrum 'based in China and radiating South China'. KFCC, which has nearly 40 years of experience in fine ceramic new materials and has served all the top - ten brands on the 2025 US kitchenware word - of - mouth list, values the fast response speed of the industrial chain in Xinhui as a manufacturing hub in the Greater Bay Area.
BLACK CUBE Group: Its self - owned brand Cookcell is sold in 48 countries around the world. The linkage with Xinhui this time is essentially a 'triple - integration' reorganization of the design and channel advantages of high - end kitchenware, the material technology of KFCC, and the manufacturing capabilities of Yishan Technology.
The three parties do not have a simple relationship of 'investor - park - supporting party', but rather form a cooperative system deeply bound in four dimensions: technology, manufacturing, market, and policy.
Industrial Collaboration: From 'Material Input' to 'Closed - loop Output'
The most remarkable industrial value of this project lies in the complete closed - loop it constructs: With KFCC's high - end ceramic coating as the material base, the 3D FT cyclone - pattern kitchenware of Yishan Technology/WBKN and the global brand channels of BLACK CUBE form a two - wheel drive. One party is proficient in manufacturing and process innovation, and the other is strong in global market and brand operation. And what Xinhui provides is the physical carrier and policy accelerator for this closed - loop.
With an investment of 225 million yuan, an annual output of 1000 tons of high - end ceramic coatings will be produced, which can be applied to multiple fields such as kitchenware, home appliances, new energy, and rail transit. However, in the short term, the kitchenware industry is expected to be the flashpoint. WBKN has become a highly competitive high - end kitchenware brand in China in recent years, and KFCC's ceramic coating has the characteristics of environmental protection, durability, and high performance, which exactly meets the current consumers' upgraded demands for non - stick, wear - resistant, and environmentally - friendly coatings.
The deeper - level collaboration is that the Korean side brings the core formulas and quality - control systems in the field of fine ceramics, Yishan Technology contributes its profound understanding of domestic manufacturing processes and cost control, and Xinhui, through the new - material agglomeration area, transforms this ability into regional industrial assets. In the future, this 'material - manufacturing - brand' template can also be extended to fields such as home appliances, new - energy battery shell coatings, and rail - transit interior panels.
Brand Value: The Leap of WBKN as an 'Invisible Champion'
The role of WBKN Debake in this cooperation is particularly worthy of interpretation. Yishan Technology's annual output value has exceeded 800 million yuan, but it previously appeared more as a 'specialized and sophisticated' enterprise in the industrial sector. Signing a long - term strategic agreement with KFCC and obtaining the global brand endorsement of BLACK CUBE means that WBKN Debake is making a leap from a 'high - quality OEM/domestic brand' to an international - level kitchenware brand with core material barriers.
The 3D FT original cyclone - pattern technology is its hardware moat, and KFCC's exclusive ceramic coating becomes another chemical moat. While peers are still purchasing general - purpose coatings, WBKN Debake already has a double - lock combination of 'custom - made materials + original processes', which is rare among domestic kitchenware brands.
A New Paradigm for Foreign - funded Projects
In the past, the settlement of foreign - funded projects was often simplified into the traditional narrative of 'land for investment, tax for employment'. However, this 225 - million - yuan project in Xinhui demonstrates a more mature paradigm of foreign - investment cooperation: Foreign capital brings leading technological assets, local enterprises contribute scenarios and manufacturing efficiency, and the government builds not a policy depression but an industrial - chain high - ground.
At the end of the signing ceremony, Lee Yong - Jin, the person in charge of the KFCC Group, said, 'We hope to build a benchmark foreign - funded enterprise in Xinhui.' If this Sino - Korean industrial - collaboration model is implemented and proves effective, it will become another strong evidence for the county - level economy in the Greater Bay Area to attract high - quality foreign investment.
