SOLUTION

About Us

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About Us

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集团概览

Group Overview

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Guangdong Yishan Technology Group Co., Ltd. was founded in 2013. Its headquarters is located in Siqian Town, Xinhui District, Jiangmen City, Guangdong Province. The company now has four major factory sites, with a total area of approximately 150 mu. It is a Sino - Korean joint - venture enterprise integrating the research, development, design, production, and sales of mid - to - high - end kitchenware and smart home appliances, with an annual output value exceeding 800 million yuan.

The group has been deeply engaged in the fields of stainless - steel kitchenware and small kitchen appliances, establishing a complete industrial chain closed - loop that encompasses material research and development, intelligent manufacturing, brand operation, and global sales. It is a national high - tech enterprise, a specialized and sophisticated "little giant" enterprise in Guangdong Province, an innovative enterprise in Guangdong Province, an engineering technology research center in Jiangmen City, and a key tax - paying enterprise in Xinhui District. From 2023 to 2025, it was continuously selected as one of the top 500 manufacturing enterprises in Guangdong Province (ranked 444th, 385th, and 373rd respectively).

With technological innovation as its core competitiveness, the group has independently developed the stainless - steel concave - convex pattern non - stick technology, which has been iterated to the seventh generation. In 2024, it overcame the problems of traditional kitchenware such as sticking and easy wear and tear, and launched the eighth - generation 3D three - dimensional whirlwind pattern non - stick technology. Related technologies have obtained over 200 domestic and foreign patents. The leading product, the stainless - steel non - stick pan, has the advantages of easy cleaning, scratch resistance, and uniform heat conduction, with its technology and quality ranking among the top in the industry.

The group focuses on building the self - owned mid - to - high - end brand WBKᴺ (Debake) in Hong Kong, owns the Sino - Korean brand Cookcell, and provides OEM production cooperation for the American brand Hexclad. Its self - owned brands cover over 40 countries globally. The products have won many international honors such as the South Korea HIT500 Strong Award, the Gold Award of the London Design Awards, the Silver Award of the MUSE Design Awards, the Silver Award of the New York Product Design Awards, and the Rome Design Award. The products have been presented at the 137th and the 139th Canton Fair in April 2026. In May 2026, it was selected for the documentary report of "Powerful Country, Intelligent Manufacturing" on CCTV, making it a benchmark enterprise for mid - to - high - end kitchenware intelligent manufacturing in China.

品牌矩阵 · 全球合作

Brand Matrix · Global Cooperation

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Hong Kong WBKᴺ

· Positioning: A global kitchenware brand that conveys the quality - of - life attitude of "the original taste of cooking".

· Concept: Centered around "a wonderful kitchen for the world".

· Advantages: Features 3D three - dimensional whirlwind pattern and multi - layer heat - conduction technology, uses Korean KFCC ceramic glaze, contains no PFOA, PFAS, or PTFE, and has won several international design awards.

Sino - Korean Cookcell

· Positioning: A global kitchenware brand that focuses on technological innovation and aesthetic design.

· Advantages: Features precise concave - convex honeycomb pattern and wear - resistant non - stick technology, combines Korean KFCC ceramic glaze with 304 food - grade stainless steel.

· Achievements: The sales volume on the South Korean home shopping channels exceeds 200 billion won. It has won the "Korean Brand Award Anticipated by Chinese Consumers" for four consecutive years, and its products are popular in over 40 countries and regions.

International Strategic Cooperation · US Hexclad

Relying on its mid - to - high - end channels and brand resources in North America (endorsed by Gordon Ramsay and exposed on "Hell's Kitchen"), it mutually empowers in terms of technology and market, jointly expanding the global high - end territory.Cooperative Advantages: Combine Yishan Technology's manufacturing strengths with Hexclad's brand influence to jointly explore the high - end kitchenware markets in North America and globally.

WBK ᴺ德贝客品牌

WBK ᴺ Brand

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WBKᴺ perfectly combines gourmet cooking with life scenarios, making every cooking session a journey of life enjoyment based on culinary inspiration. While endowing food with deliciousness, it realizes infinite possibilities of love and beauty. Enjoying the process of savoring food is also a lifestyle. The collaboration between WBKᴺ and Charmaine Sheh is not only a resonance of concepts but also an affirmation between the strong. In the future, both parties will jointly interpret the brand DNA of WBKᴺ, and for global families and users, create a wonderful kitchen for the world together.

World /WOK

The letter 'W' is both an abbreviation for 'world' and a short form of 'wok'. Using a wok to cook delicious food from all over the world implies that the world is closely connected by cuisine.

Better / BAKING PAN

Beauty is an expectation, a driving force that propels us forward. Just like the letter 'B', from cookware to delicious food, from the kitchen to the family, we are always on the journey of pursuing something better and creating beauty.

Kitchen / KETTLE

The kitchen is an important part of a home. When the heat from the cooking starts to rise and the kitchen becomes filled with warmth and activity, the emotions and atmosphere of the entire home heat up along with it.

Nth power infinite

The N - power is infinitely large. Here, N represents infinity, embodying the goal of continuous transcendence and the actions to achieve it. We take N as the last element of our brand concept, symbolizing that in the future, we will witness infinite innovation in technology, boundless creation of products, unrestricted global layout, and extensive expansion of cooperative resources.

World /WOK

The letter "W" is both an abbreviation for "world" and a short form of "wok". Using a wok to cook delicious food from all over the world implies that the world is closely connected by cuisine.

Better / BAKING PAN

Beauty is an expectation, a driving force that propels us forward. Just like the letter "B", from cookware to delicious food, from the kitchen to the family, we are always on the journey of pursuing something better and creating beauty.

Kitchen / KETTLE

The kitchen is an important part of a home. When the heat from the cooking starts to rise and the kitchen becomes filled with warmth and activity, the emotions and atmosphere of the entire home heat up along with it.

Nth power infinite

The N - power is infinitely large. Here, N represents infinity, embodying the goal of continuous transcendence and the actions to achieve it. We take N as the last element of our brand concept, symbolizing that in the future, we will witness infinite innovation in technology, boundless creation of products, unrestricted global layout, and extensive expansion of cooperative resources.

专业团队

Teams

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Li Changhao

Head of Technology Research and Development

Since 2006, he has been committed to

researching the concave - convex patterns on

stainless steel. With over 30 years of R & D

experience and more than 200 patents, he is the

inventor of the manufacturing process for a

special - shaped non - stick pan with concave -

convex patterns.

Invention Patent: ZL 201811219253.2

Li Shiju

Product Quality Management

With professional experience in quality management of product components, she ensures that every product meets quality standards.

Li Changhao

Head of Technology Research and Development

Since 2006, he has been committed to researching the concave - convex patterns on stainless steel. With over 30 years of R & D experience and more than 200 patents, he is the inventor of the manufacturing process for a special - shaped non - stick pan with concave - convex patterns.

Invention Patent: ZL 201811219253.2

Li Shiju

Product Quality Management

With professional experience in quality management of product components, she ensures that every product meets quality standards.

Inheriting the Spirit of Craftsman

The technical team represented by Mr. Li Changhao has been deeply engaged in the stainless - steel non - stick technology for more than twenty years. They have upgraded the products from the first generation to the eighth generation. The craftsman spirit of "concentration, perfection, and innovation" is integrated into every product, setting a quality benchmark for intelligent manufacturing in China.

发展历程

History

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2026
Strengthening the Strategy
Selected for the CCTV program 'Powerful Country, Intelligent Manufacturing', the group has landed on national mainstream media. The group has invested in the expansion of a 90 - mu modern industrial park.
2024
Technology - led
The 3D stereoscopic pattern technology was released, and the full - process intelligent production line was fully put into production and application.
2023
Simultaneous Growth in Quantity and Quality
The annual revenue exceeded 800 million yuan, the total number of employees exceeded 600, and the company was selected for the 'Top 500 Manufacturing Enterprises in Guangdong Province' for the first time.
2022
Brand Matrix
Launched the domestic brand WBKᴺ (Debake), replicating the group's mature quality control standards and service management system, and establishing a coordinated operation model for domestic and overseas brands.
2021
Scale Leap
The area of the production base has expanded to 50,000 square meters. Three specialized factories for manufacturing stainless - steel kitchenware have been established one after another.
2020
Set Sail for Intelligence
Comprehensively promote the intelligence of production workshops, and the production mode is moving towards transformation and upgrading to automated and digital production.
2019
Technological Innovation and Production Expansion
The company was awarded as a 'National High - tech Enterprise'. The overseas markets in Europe and America witnessed a 200% year - on - year growth, and the annual production capacity increased to 5 million pieces.
2016
Technological Breakthrough
The concave - convex honeycomb pattern technology achieved a core iteration, and the products successfully passed the international certification system.
2014
Setting Sail Overseas
The overseas business department was established. The Cookcell brand entered the South Korean market, marking the official implementation of the global channel layout.
2013
Initiating the Business with Original Aspirations
Yishan Company was founded. The founding team consisted of 2 people, and the initial factory building was 250 m². The company laid out its presence in the global kitchenware market with self - developed honeycomb - shaped three - dimensional pattern non - stick pan products.
2006
Laying the Foundation with Craftsman Spirit
Mr. Li Changhao began to devote himself to the research and development of concave - convex patterns on stainless steel and obtained the utility model patent 'A Non - stick Pan' (Patent No.: 200720052332.X), establishing the core technical benchmark of the group.