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From four consecutive years of local community consolation, to breaking through 'bottleneck' material technologies, and then to promoting Chinese brands to the global market, the growth path of Guangdong Yishan Technology Group provides a solid footnote to the question of 'what is a modern enterprise'. It tells us that the foundation of an enterprise lies not only in the 'hard power' of technology, but also in the 'soft commitment' to social responsibility and the long - term adherence to brand reputation. On the journey of pursuing the 'century - long great cause', Guangdong Yishan Technology is taking 'sincerity' as the axis, closely connecting the original intention of public welfare, the ambition of the industry, and the ingenuity of the brand, painting a development picture that is both warm - hearted and far - sighted. Its story is worthy of attention and reflection.
Public Welfare Practicing 'Sincerity': New Year Consolation Warms Neighbors, Industrial Empowerment Shows Responsibility
On January 30, 2026, in the twelfth lunar month, a warm current flowed through Siqian Town, Xinhui District, Jiangmen City. Staff from Guangdong Yishan Technology Group, carrying 'WBKN' New Year blessing bags full of care, once again visited the homes of local low - income families. This is already the fourth consecutive year that the enterprise has participated in the Spring Festival consolation activity in Siqian Town, with a cumulative donation of 2,305 items of supplies, with a total value of over 390,000 yuan. 'You come every year. This kind thought is warmer than anything else!' Aunt Huang was deeply moved as she received the heavy consolation gifts.
This continuous giving back stems from the enterprise's 'sincerity' of taking root in the local area and repaying society. Guangdong Yishan Technology Group not only conveys warmth through public welfare, but also drives regional development through its industry. The high - definition gastroscope and colonoscope equipment donated by the group to Siqian People's Hospital, worth 649,000 yuan, has benefited 120,000 residents and saved about 2 million yuan in medical insurance expenditures each year. With the implementation of the enterprise's new production capacity, it is expected to create a large number of technical positions locally, injecting new impetus into the metal intelligent manufacturing industry upgrade in Siqian Town, Jiangmen, and the implementation of the 'Hundred - Thousand - Ten - Thousand Project'.
Technology Establishing 'Sincerity': A 400 - million - yuan New Factory Commences Production, Breaking through Core Material Barriers
Behind the warmth of public welfare actions is Yishan Technology's hardcore adherence to the 'sincerity' of technology for twelve years. Looking back to January 2025, the group's new composite steel material base with a total investment of 400 million yuan and an area of 12,000 square meters was officially put into production. In the workshop, technician Xiao Li gently stroked the newly - produced multi - layer composite steel plate and introduced, 'It has a uniform density and excellent heat conduction. The WBKN non - stick cookware made with it can directly enter the high - end markets in Europe and America.'
The birth of this new factory originated from an original intention: 'Twelve years ago, we wanted to make a good pot, but we were restricted by the fact that high - end composite steel relied on imports.' The group's person in charge said. To this end, the enterprise spent many years on independent research and development and successfully broke through the core technology of multi - layer composite steel. The new base has 4 production lines with an annual production capacity of 7,500 tons, and it is planned to increase to 45,000 tons by 2030, achieving a full - industry - chain closed - loop from material research and development, production to terminal manufacturing, which is a solid step in response to the development of 'new - quality productivity'.
The pursuit of 'sincerity' runs through the entire production process. In the quality inspection workshop, any cookware with a 0.1 - millimeter defect will be punched and scrapped on the spot. ' 'Sincerity' is the bottom line of the product. No problems are allowed to flow into the market.' Lao Zhou, the quality inspection team leader, said firmly. With this extreme ingenuity, Yishan Technology already has 136 independent patents and has been ranked among the top 500 manufacturing enterprises in Guangdong for three consecutive years (ranked 373rd in 2025).
Brand Spreading 'Sincerity': Collaborating with Brand Ambassadors to Deepen the Market, Global Layout Taking Shape
Based on technology, Yishan Technology's brand path is steady and far - reaching. Its core brand, WBKN, with innovative designs such as 7 - layer superconducting heat - increasing technology and cyclone texture, has products covering 36 countries around the world, becoming a 'Chinese business card' in the mid - to - high - end kitchenware market.
The establishment of brand reputation is inseparable from in - depth communication with consumers. At the beginning of the new year, the news that Yishan Technology continued to deepen its brand endorsement cooperation with Charmaine Sheh, a well - known actress and four - time TV Queen, received widespread attention. The cooperation between the two parties began in 2024, stemming from the common pursuit of 'professionalism' and 'quality'. After the deepening of this cooperation, it will focus on market expansion in the Greater Bay Area and the promotion of high - end product lines. Through various forms such as advertisements in core business districts, bus - body promotions, and offline experience activities, the influence of the brand ambassador will be transformed into consumers' lasting trust in the brand. 'The cookware recommended by Charmaine Sheh seems really reliable, and the user experience is indeed excellent.' The evaluation of Ms. Li, a consumer from Guangzhou, expresses the feelings of many users.
Today, Yishan Technology's global brand matrix has initially taken shape: The high - end brand Cookcell (Kusailer) has achieved a sales performance of over 1 billion yuan in the South Korean market with its hexagonal honeycomb pattern technology; 'Yishan Metal' meets diverse needs through an omni - channel strategy, with products sold to more than 40 countries and regions around the world.
Looking to the Future: Painting the Ever - green Picture of a Century - old Enterprise
From giving back through public welfare to technological breakthroughs, from brand building to industrial empowerment, Guangdong Yishan Technology Group has always been guided by the concept of 'Building Great Causes with Sincerity, Flourishing for a Century with Green Mountains', moving forward steadily step by step. 'In the future, our goal is not only to become a globally recognized kitchenware brand, but also to grow into a warm - hearted and responsible century - old enterprise.' The group's person in charge looked ahead. This blueprint is being condensed in every technological innovation, every quality product, and every act of social care, gradually becoming a reality.
