Guangdong Yishan Technology Group Deepens Collaboration with Charmaine Sheh, a Double - Award - Winning TV Queen

At the beginning of the new year, the brand has taken another significant step in its layout. Guangdong Yishan Technology Group Co., Ltd. continues to deepen its brand endorsement cooperation with the renowned actress Charmaine Sheh, a 'double - award - winning TV queen'. This renewed collaboration not only solidifies the mutually - trusting and win - win partnership between the two sides but also demonstrates the firm determination of Guangdong Yishan Technology Group Co., Ltd. to deepen brand upgrading and empower its global multi - brand matrix, injecting strong brand momentum into the group's domestic and international market expansion.

As a benchmark figure in the Chinese - language film and television industry, Charmaine Sheh's professional proficiency and outstanding achievements highly align with the brand spirit of 'pursuing excellence, innovating, and advancing' of Guangdong Yishan Technology Group Co., Ltd. At the recently concluded 'TVB Anniversary Awards 2025', Charmaine Sheh won the 'Best Actress' and 'Most Popular TVB Actress in the Greater Bay Area' awards with her excellent acting skills, achieving the industry legend of being a 'four - time TV queen'. Her market influence and public reputation have reached new heights. Guangdong Yishan Technology Group Co., Ltd. promptly announced the good news through official channels, sharing the honor with consumers and partners, highlighting the deep emotional connection and value resonance between the brand and the spokesperson.

Notably, the cooperation between Charmaine Sheh and Guangdong Yishan Technology Group Co., Ltd. is not limited to the endorsement contract but has been deeply integrated into brand promotion practices. As early as 2025, the two sides jointly promoted the market of the mid - high - end Hong Kong international brand 'WBK^N'. This continued cooperation is based on the mutual recognition of their past successful collaboration. Relying on Charmaine Sheh's strong appeal in the Greater Bay Area and across the country, Guangdong Yishan Technology Group Co., Ltd. will further strengthen the emotional connection between the brand and consumers, especially to help the Debake brand deepen its presence in the core markets of China and Southeast Asia and convey the concept of 'A Wonderful Kitchen in the World'.

As a national high - tech enterprise specializing in the research, development, and manufacturing of stainless - steel non - stick cookware and kitchen appliances, the solid strength of Guangdong Yishan Technology Group Co., Ltd. provides strong support for the implementation of its brand strategy. The group's headquarters is located in Xinhui District, Jiangmen, Guangdong. It has four factory areas covering approximately 200 mu in total. In 2024, its output value exceeded 800 million yuan. With about 800 employees and modern equipment invested over 200 million yuan, it has a large - scale production capacity of 30,000 - 40,000 pieces per day. Moreover, the group has been in the industry for twelve years, holding 136 independent patents. It is a provincial - level specialized and sophisticated small and medium - sized enterprise, has been selected as one of the top 500 manufacturing enterprises in Guangdong Province for three consecutive years, and won many international honors in 2025, such as the MUSE Design Award Silver, the London Design Award Gold, and the German Red Dot Design Award, demonstrating its strong R & D innovation and industrial design capabilities.

Behind the strong corporate strength is the well - established global brand matrix of Guangdong Yishan Technology Group Co., Ltd. Currently, the group has three core brands: The high - end international brand Cookcell, with its unique hexagonal stainless - steel honeycomb pattern technology, is popular in 40 countries including South Korea and the United States. Its cumulative sales on the South Korean home shopping channel have exceeded 200 billion won (about 1 billion yuan), and it has won the 'Korean Brand Award Anticipated by Chinese Consumers' for four consecutive years. The Debake brand, closely associated with Charmaine Sheh, with its unique whirlwind - texture design and 7 - layer superconducting heat - enhancing technology, has covered 36 countries in Europe and America and is operated by Jiangmen Debake Home Furnishing Co., Ltd. The group's main brand, 'Yishan Metal', represents the overall manufacturing strength of the enterprise. Centered around the non - stick technology of stainless - steel concave - convex patterns, it has achieved full - channel global coverage, constructing a comprehensive layout covering high - end, mid - high - end markets to meet the needs of different consumer groups.

Looking back at 2025, Guangdong Yishan Technology Group Co., Ltd. has already demonstrated its strong determination in brand investment: placing large - scale outdoor advertisements in the core area of Jiangmen to create brand landmarks, systematically covering bus - body advertisements in Shenzhen to reach millions of commuters, and precisely penetrating key markets through offline physical channels. Industry insiders analyze that this continued cooperation coincides with the peak of Charmaine Sheh's career. In 2026, Guangdong Yishan Technology Group Co., Ltd. is expected to launch integrated online - offline marketing activities centered around the 'double - award - winning TV queen' IP, including the promotion of high - end product lines, in - depth cultivation of the Greater Bay Area market, and the upgrading of brand image videos, converting the spokesperson's influence into actual market competitiveness.

A relevant person in charge of Guangdong Yishan Technology Group Co., Ltd. said, 'Continuing to work with Ms. Charmaine Sheh is a key measure in the group's brand strategy upgrade. Her pursuit of quality perfectly matches our brand concept. In the future, we will continue to increase brand investment, tell brand stories through more diverse and innovative means, deeply bind the group's international design reputation with the craftsmanship quality represented by the spokesperson, and convey the brand proposition of 'technology leading the art of cooking'.'

This renewed cooperation marks a new stage of intensive efforts in the brand building of Guangdong Yishan Technology Group Co., Ltd. In the future, on the basis of consolidating existing publicity positions, the group will focus on digital marketing and experiential marketing, leveraging Charmaine Sheh's influence to empower its three core brands, further enhancing global brand recognition and high - end image, and presenting Chinese - originated innovative designs and excellent manufacturing to a broader world stage. Currently, the products of Guangdong Yishan Technology Group Co., Ltd. have been sold to more than 40 countries and regions around the world, covering important regions such as Europe, the Americas, Australia, and Southeast Asia. The continuous deepening of the brand strategy will inject new vitality into its global market expansion.