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Recently, the 'Research Report on the Top 500 Manufacturing Enterprises in Guangdong Province in 2025' was officially released. Jointly developed by the Guangdong Provincial Manufacturing Industry Association, the Guangdong Provincial Development and Reform Research Institute, and the Institute of Industrial Economics of Jinan University, this report is regarded as an important indicator for observing the development resilience and vitality of the manufacturing industry in Guangdong. Guangdong Yishan Technology Group Co., Ltd. (hereinafter referred to as 'Yishan Group') ranked 373rd on the list, jumping 12 places compared to last year, and has been on this authoritative list for three consecutive years. This demonstrates its steady growth trend and continuously improving comprehensive competitiveness, thanks to its continuous technological breakthroughs and production capacity upgrades.
The 'Research Report on the Top 500 Manufacturing Enterprises in Guangdong Province' has been released for many years. Its selection is based not only on the annual operating income of enterprises as the core criterion but also takes into account multiple indicators such as R & D investment, patent reserves, and social responsibility. It aims to comprehensively measure the real competitiveness and development potential of enterprises and is hailed as an authoritative certification of the comprehensive strength of manufacturing enterprises in Guangdong.
Against the backdrop of profound changes in the global industrial landscape, the release of this list is of even greater practical significance. It not only echoes the central government's strategic orientation of developing 'new - quality productivity' but also provides vivid enterprise - level practices for Guangdong's continuous promotion of the transformation of the manufacturing industry towards high - end, intelligent, and green development. As the consensus reached at the summit goes, 'Manufacturing is the foundation of a nation, the instrument for rejuvenation, and the cornerstone of a powerful country.' The growth path of listed enterprises like Yishan Group is a powerful interpretation of this concept.
The steady rise from 385th to 373rd place is a direct manifestation of Yishan Group's long - term focus on its main business and its adherence to the innovation - driven strategy. As a core enterprise in the hardware and stainless - steel industry chain in Guangdong, for twelve years, Yishan Group has been consistently focused on the fields of stainless - steel non - stick cookware and small kitchen appliances. It has now built four modern factory areas and has more than 800 professional industrial workers.
Yishan Group has invested over 200 million yuan in total to build an intelligent production system. Relying on more than 50 authorized patents, it has successfully incubated its own brands - 'WBKᴺ' and 'Cookcell'. At present, its products are exported to more than 30 countries and regions, including South Korea, the United States, the European Union, Malaysia, and Russia, gradually achieving brand internationalization. In 2024, the global sales volume exceeded 8 million sets.
With the trend of consumption upgrading, Yishan Group has officially and comprehensively entered the Chinese market, firmly taking the development route of mid - to high - end brands. Currently, the group has successfully established 100 dealer stores and counters for 'WBKᴺ' and 'Cookcell' in the Chinese market, mainly covering the three northeastern provinces and mainstream commercial channels in first - tier cities such as Beijing, Shanghai, and Shenzhen. It is also actively promoting the coordinated operation of online and offline channels: online, it has entered e - commerce platforms such as Tmall, JD.com, and Douyin; offline, it has taken the lead in setting up brand counters in core shopping malls in first - and second - tier cities. In the future, Yishan Group plans to establish 'WBKN Cookcell' brand direct - selling experience stores in 200 cities across the country.
The key driving force behind this ranking improvement comes from its new - generation high - end kitchenware project that was put into production three months ahead of schedule at the end of 2024. This project adopts a full - process intelligent production line, achieving automated control from metal stamping to finished - product packaging, with an annual new output value of 470 million yuan. The successful implementation and efficient operation of this key project mark a milestone for Yishan Group's transformation from 'manufacturing' to 'intelligent manufacturing' and precisely aligns with the development positioning of Guangdong Province's 'Project of Hundreds, Thousands, and Tens of Thousands' and the creation of a vibrant metal - intelligent manufacturing town.
Yishan Group's practice precisely echoes the core strategy of China's current economic development - developing new - quality productivity. Its development path is a micro - manifestation of 'scientific and technological innovation driving industrial innovation': promoting product iteration with more than 50 patented technologies, improving total factor productivity through intelligent transformation, and successfully achieving a qualitative leap from scale growth to value creation in the traditional manufacturing industry.
At the same time, Guangdong Province is vigorously promoting the spirit of reform and opening up, using comprehensive deepening of reform and opening up to promote high - quality development. Against this background, the innovative vitality, investment courage, and international vision demonstrated by private enterprises like Yishan Group are the real - world manifestations of the Guangdong spirit of 'daring to be the first' driven by market competition. Its consecutive appearances on the list and ranking improvement are not only a victory for the enterprise itself but also reflect the strategic determination and effectiveness of the manufacturing industry in Guangdong to 'make progress while maintaining stability and promote stability through progress' in a complex economic situation.
Facing the honor of being selected as one of the top 500 for three consecutive years, Zheng Chuxin, the person in charge of Yishan Group, said, 'This is not only an affirmation of our adherence to the high - quality development path but also embodies the care and support of governments at all levels. Looking to the future, Yishan Group will continue to take innovation as the core driving force, actively implement the 'dual - carbon' goals, and strive to bring higher - quality and more environmentally friendly products to kitchens around the world, contributing more 'Yishan power' to the development of the manufacturing industry in Guangdong.'
In the grand narrative of Guangdong's full - scale promotion of the manufacturing - led development, Yishan Group is writing its own growth history with solid steps. It is a path of advancing by adhering to the foundation of the real economy, bravely standing at the forefront of innovation, and achieving value transcendence.
